Families with approaching college-age children increasingly are interested in the financial return on their investment. They are also increasingly concerned about costs. The soon-to-be students are increasingly interested in the totality of their college experience, with increasing interest in a broad social scene, affiliation with a "big brand" institution, and breadth of special experiences. How do liberal arts colleges compete in this landscape? In fact, they can, and powerfully, and in this talk we'll explore how.
